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The digital world today is so advanced and lucrative that digital marketers often find themselves in a very competitive marketing environment. If you want to expand your business in this kind of environment, becoming an expert seems to be the best thing that you can do in order to attain a competitive advantage within the digital network. The way marketers pursue marketing leads, close a sale and build partnership seems to involve more of digital technology and complex strategic search engine optimization process and digital marketing campaigns. Key areas include: - Social media marketing: Developing a distinct online presence by attracting high numbers of internet followers through social

Dara Khosrowshahi designated as Uber’s new chief executive left Tehran for the US aged nine on the eve of the Iranian revolution, and became a driving force behind the success of the online travel company Expedia. Dara Khosrowshahi, who was chosen ahead Meg Whitman, the chief executive of HP Enterprise, and the former General Electric CEO Jeff Immelt, is expected to join the ride-hailing company after 12 years at the helm of Expedia, during which time it made a series of acquisitions and took on a dominant role in the travel industry. In an internal memo seen by Reuters, Expedia’s chairman, Barry Diller, said nothing had been finalised,

When starting with a new mail profile (which gets created when you configure your new computer), Outlook is unaware of what has been downloaded already by another mail profile. That is why Outlook starts to download all the messages again. Update: Outlook 2010 stores the download history in the pst-file itself and should not re-download the mails when you configured Outlook to download your mails to your existing pst-file instead of a new one. Set download date for POP3 via web mail Some mail servers allow you to set a date from which emails are being offered to a POP3 client or allow you to set the option

That's why Reviews are so important Kanoa, a crowdfunded company promising its backers a pair of innovative wireless headphones, has announced that it will shut down without delivering products to most of them. The shutdown comes after a string of challenges, but the final nail in the coffin may have been a merciless YouTube video posted last Saturday in which a reviewer found numerous basic flaws with the product – and alleged that the company tried to bribe him for positive coverage. Kanoa’s journey began in 2015, when its successful crowdfunding campaign promised in-ear wireless headphones with a sharp charging case and smart features like adjustable ambient sound pass-through.

Search engines have been working hard on fine-tuning their algorithms to provide high quality search results based on location. It’s one thing to know that local search is important and can affect your SERPs presence but it’s another entirely to know how to ‘do’ local SEO effectively. Having spent some time researching, then actually implementing most of the core local SEO tactics for a few websites, I thought I’d share my thoughts on the top 10 things you can and should be doing, in order of priority (please note – my priority order, I’m not claiming it as a definitive best practice statement). You’ll notice that this blog is geared towards organisations with local offices/stores,