Digital Marketing as a Career
The digital world today is so advanced and lucrative that digital marketers often find themselves in a very competitive marketing environment. If you want to expand your business in this kind of environment, becoming an expert seems to be the best thing that you can do in order to attain a competitive advantage within the digital network. The way marketers pursue marketing leads, close a sale and build partnership seems to involve more of digital technology and complex strategic search engine optimization process and digital marketing campaigns.
Key areas include: –
Social media marketing:
Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
Search engine optimization (SEO):
Developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
Pay-per-click (PPC) campaigns:
Sponsored online advertising paid for by the business to appear alongside non-paid search results.
Includes app-based, in-game, location-based and SMS marketing.
Building your brand reputation and positioning yourself as an expert in the digital world provides you a vast opportunity of influencing others and making prospect customers gain confidence on your capabilities and expertise in addressing their needs. If you are not convinced why you need to exert the effort of making yourself standout as an expert within your industry niche, here are some of the benefits why this is the key solution of gaining competitive advantage in the digital world:
1) In-Demand Professional
You have been come across the recession period all over the world recently. Many graduates have become unemployed due to this recession period. So be free from these types of recessions and increase your job security.
Even in the recession period there is a need for digital marketing. According to many legends of digital marketing, the need for digital marketing will be around the year. So, use this advantage.
2) More career choice
Many top companies like Google, LinkedIn and Twitter have many kinds of job opportunities. Among that, the job opportunities for digital marketing are more, says a report.
According to the Marketing Salary Survey, the top five areas which recruits digital marketing are Agency, FMCG, Foreign Direct Investment and Utilities financial services.
3) Get high Paid jobs
In this present world, digital marketing has many needs. So undoubtedly, Companies are ready to pay high salaries for digital marketing staffs.
4) Kick start your career
When compared to other fields, digital marketing is the learnable and interesting field. By learning digital marketing, you can start your bright and good career.
If a person knows the importance of digital marketing, then he or she don’t hesitate to learn Digital Marketing. Learn Digital Marketing and make your future bright.
What to expect: –
- The role is largely office based with a lot of communication by phone, email and conference calls.
- Travel may be required especially in agency roles where visits to clients are an essential part of the job.
- Flexible working patterns and some home-working may be possible.
- Self-employment or freelance work is possible for experienced digital marketers who choose to become independent consultants.
- Due to the changeable and fast-paced nature of the digital marketing sector the role is challenging but rewarding.
Digital Marketing Roles
- Marketing Director
- Marketing Manager
- Marketing Communication Manager
- Marketing Research Analyst
- Product Manager
- marketing Consultant
- Social Media Manager
- Marketing Assistant
Blogger: Daksha Shetty
Daksha is Digital Marketing Specialist at VIX and executes Digital Marketing campaigns for clients. Daksha is specialised in targeted content marketing & developing Marketing Strategies for high-end clients of VIX.