Why SEO is essential for your Business in 2018
Online Business and how SEO plays a part
In the present day and age, it has become a cliche to mention how important it is to be up-to-date and involved in social media as a business. However, what many companies take for granted is the quality of their Search Engine Optimisation (SEO) to drive higher numbers of sales and customers. Currently, 77% of UK’s population make online purchases at least once a month making it the highest rate globally. Therefore, having a good ranking on search engines is vitally important.
- 94% of smart phone users looked for local stores nearby.
- 80% of UK users participated in online shopping
- 66% visited a store and 26% made the purchase in-store
- 53 Billion are smart phone users
Unlike PPC, SEO is a form of organic search; therefore the results are more relevant to your clients as they are directly searching for someone in your industry. Theoretically speaking, if you are high in the rankings, your potential customers will choose you instead of your competitors.
Let’s take a case of a client who has effectively used an SEO campaign to boost their drive more traffic into their website and produce more sales.
Throughout October, the client was struggling to generate high numbers of organic traffic. In total 34 sessions, however no goal completions
As shown in the image below, in the month of November, The number of sessions organically had risen from 34 to 193 with a total of 43 goal completions (where the client had been contacted by new potential customers)
In December, the organic search increased to a total of 392 sessions and 123 goal completions in which the client reported to have gathered 50% of these as new customers. The bounce rate (meaning the percentage of people visiting and leaving the website) was at its lowest.
A solid foundation in SEO, will allow your site to be visible to your potential clients amongst other competitors in your industry on search engines like Google or Bing. . Google now processes over 3.5 billion searches per day, millions of which are business and sales industry related. SEO is a perfect ground to generate traffic to your website/sales funnel, social media platforms and most importantly helps to acquire more clients.
We are an innovative Digital Marketing Agency based in West London, with top of the range digital and IT solutions, specialising in fields such as SEO, PPC, web designs and more.
If you seek any expert advice or would like to improve your marketing strategies to drive more sales, contact us at:
(+44) 203 411 2110
The Mille, Brentford, TW8 9DW