Email is consistently cited as one of the best marketing channel that consistently delivers the highest return on investment. Email marketing is utilised by thousands of businesses of all sizes across the globe. Compare to mainstream marketing, Email Marketing costs next to nothing and results are more prompt and visible.
Utilising all these opportunities, mainstream email marketing platforms monetise and made Email Marketing a bit expensive for businesses. At VIX we are always one step ahead of our competitors. Being team of clever IT engineers, we have developed our own Email Marketing platform VIXMAIL which costs next to nothing.
One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel.
The second most important benefit is the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action.
Return on Investment
In business, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. In 2011, the Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested. A number of sources have suggested that this is better than any other platform.
Easy to track
Another key benefit of email marketing is that it’s easy to see where you’re going wrong. VIXMAIL will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.