SEO | Do it yourself
You hear the term all the time, but how do you rank higher in the search engines? I know when I first heard the term, it sounded like some magic that only a few people understood how to use.
The reality is, SEO isn’t rocket science. Some would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the depth takes time, but the truth is that you can learn the fundamentals in just a few minutes.
What are the main stages of the Search Engine Optimization process?
SEO is not a static process but rather a framework with rules and processes. For simplicity though SEO can be broken down into 2 main stages: –
On-site SEO: What rules to apply on your site to make it search engine friendly
Off-site SEO: How to promote your website or blog so that it can rank better in search results
With a little more understanding on how search engines function and knowledge of their search, let’s look at 4 important aspects on becoming successful through the use of SEO.
Ø Keyword research is one of the most important elements when attempting to increase your traffic through SEO.
Ø If you aren’t sure what keywords/keyword phrases people are using when coming to Google, then you’re wasting your time.
Ø There are many ways to research keywords within your industry and know which ones are valuable and worth the time optimizing for.
Ø An easy way to find potential opportunities when hunting for the best keywords is to look at the Google Keyword Tool. This tool helps you determine competition for keywords and keyword phrases as well as how many global/local monthly search queries it has.
Ø Once you have narrowed it down the primary keywords you think will be beneficial to you, it’s time to move to On-Page Optimization.
Ø When we talk about “On-Page Optimization”, there is one word that sticks out, and that is content, content, and even more content!!!
Ø The best way to get your website ranked on Google is to write content and lots of it. Generating lots of content gives you more opportunities to use your keywords, if you talk about the keywords you’re going after then odds are you’ll start to show up in the search rankings.
Ø Just be careful you don’t start spamming your keywords as that is called “keyword stuffing” and you could easily get docked for that from Google.
Ø What it all boils down to, is Google wants good content that really answers the question that searchers are looking for. If it’s good content it will encourage searchers to share it, interact with it, comment on it, which Google loves.
Ø Off-Page Optimization can get tricky because search engines are always changing their search algorithms. Not too long-ago Google rolled out an update called “Penguin” which effected millions of websites rankings. It mainly focused on penalizing websites that were taking advantage of “link building”. Today, many people associate “link building” as a negative and tend to stir clear of.
Ø Google didn’t like people taking advantage of “buying links” and “link farming”, however if you can EARN links by having good content that people want to share, then you’re definitely on the right track for off-page optimization.
Ø Along with earning high quality links, other off-page optimization can include writing quality off-page articles explaining your services, products, etc, focusing on a social media strategy to get likes, shares, followers, etc up, and map-listing optimization.
Ø When you have dedicated time to keyword research, on-page optimization, and off-page optimization then you’ll need somehow to evaluate your efforts. That’s when you move to tracking and analytics.
TRACKING & ANALYTICS
Ø Search Engine Optimization (SEO) is a big aspect of online marketing and like all marketing campaigns, you need to be able to evaluate your efforts to see if what you have been doing is working or if you need to readjust your efforts to effectively and efficiently obtain your online marketing goals.
Ø To do this, it’s best to track your rankings and document your changes to analyse what you do and how it effects the ranking.
Ø Where can you get statistics and analytics in respects to your website traffic? The best place is always the source, Google Analytics.
Ø Google Analytics needs to be installed on your site from the get-go so you can have a history of tracking analytics that you can reference each time you come back to evaluate your online marketing goals.
Ø If you implement all the advice here, your traffic from search engines will increase.
Ø Just be patient. It takes time for search engines to update their records, as they have to crawl billions of websites.
Ø Also, note that it will take time to figure out what works for your site.
What works for site A might not work for site B. There aren’t any shortcuts and It’s never worth it.
A BETTER APPROACH?
Ø Figure out what people are looking for.
Ø Create a site that gives it to them.
Ø Optimize for search engines, so they help people find you
Ø It’s not just smart SEO. It’s what search engines want you to do.
Ø Ultimately, their goal is to have the best websites. So, if you work hard to create the best website, and then promote it effectively, eventually they will catch up.
Understanding how search engines function is critical to put an SEO campaign together, and using keyword research, on-page optimization, off-page optimization, and tracking/analytics, are broad categories that all play a major role in being successful online. Of course, each of these categories can be narrowed down further, and further, which all add up to the overall effort of search rankings.
SEO is a long and tiresome process, which is why at VIX we are here to help you through it.
Check out our SEO packages or give us a call for online marketing advice!!!
Lastly It takes time, and it’s a lot of hard work, but if you’re looking for someone professional to do it for you, Please do not hesitate to contact us.